Transform the way clothes are designed, manufactured, sold, and used to break free from their increasingly disposable nature & encourage sustainable wardrobes.
Transform the way clothes are designed
Designing for individuality: Collaborating with independent designers & studios to produce garments which can be customised to the wearer’s taste.
Designing for easy assembly: Designed to be assembled-at-home by the wearer - increasing emotional connection and enables us to compete on prices, in spite of our small scale.
Transform the way clothes are manufactured
Produced on-demand: Producing garments after they are ordered - avoiding material wastage & overproduction.
Local suppliers & natural fabrics: Working with local suppliers as much as possible & using natural fabrics until we understand micro-fibres better.
Human-centred automation: Designing jobs and roles in our manufacturing environment to be meaningful and fulfilling.
High Street manufacturing: Manufacturing locally on a high street, designing a positive, transaction-free space for the community alongside a shop & factory.
Transform the way clothes are sold & used
Reducing waste: Doing away with packaging where possible, using recycled or reusable materials in packaging.
Transparent pricing & accountability: Pricing garments fairly based on the amount of fabric used & transferring any savings to the customs.
Designing for transformation & repairs: Providing patterns for upcycling garments after their release, celebrating visible repairs & ‘remaking’ with the wearers.